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    MAIN SERVICES

Consumer Panels

Retail census

Store Audit

Focus Groups


 
   

QUANTITATIVE STUDIES

Trade studies:

 

- Store Audit
- Store Check
- Test markets
- Retail census
- Mystery Shopper


Consumer studies:

 

- Image studies
- Advertising tracking
- Incidence studies
- U & A - Customer satisfaction
- Product test / Package test / Concept test
- Beliefs, values and opinion surveys
- Price sensibility - Consumer panels

 

 

 

   

MARKET INTELLIGENCE

Ethnography
Benchmarking
Psychographic segmentation

   

QUALITATIVE STUDIES

Focus groups
In depth interviews
Participant observation
Projective techniques (Rorschach, T.A.T)

 
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