DRTP (Domican Republic Target Profiler) is a psychographic segmentation model developed by Emevenca, that has enabled the identification of the main different consumer types that currently exist in the Dominican Republic.

The classification of segments includes attitudinal items (in diverse areas such as leadership, education, innovation, technology, social life, among many others); preferences and habits regarding different aspects of daily life, and demographic information.

We developed a reduced questionnaire , that allows us to predict, with 91% the association of any consumer with a main psychographic profile.